BMW Got My Name!!!!

I just notice that the BMW's steering got my family's name LIM on the one of the button!!!! 
This is making those Tan, Wong, Lee, Ong, Chang, Do, Re, Mi, Fa, So...... jealous kan kan kan....hahahah. No sure is all the BMW have this or not, If I'm not salah the 3 and 1 series don't have this.
Don't know what is that function for, kalau nada salah I think is for cruise control one lah. Anyway.... it is great to see got a LIM on it!!! Not awesome.... is LimSome!!!!!!